ABBA in 4K

For me, the sleeper cinema event of 2021 is definitely ABBA quietly uploading remastered 4K versions of their classic videos to YouTube. Not all of their videos have been redone, but the ones that have look fantastic.

I have no idea how they were made — or why — but I have a feeling we’ll find out soon. This is a textbook definition of surprise and delight marketing.

At ABBA: The Museum in Stockholm earlier this summer.